One of America's top grocers needed to refresh its social presence and launch on TikTok.
I co-led a TOV workshop to create Amazon Fresh's social media personality, managed creator comms, and concepted always-on posts.
Our team's efforts paid off. Our TikTok launched with a massive 60k+ followers and 1M views in its first week. On IG, audience reach increased 3X and monthly follower growth % rate quickly surpassed all 13 category competitors.
Strategy Director: Diana Jannuzzi / Art Director: TJ Wells / Designer: Sergio Ramirez / Agency: Movement Strategy


TOV & Social Personality


TikTok Creator Concepts




IG Reels



IG In-feed



























