Once they went public, banking app Dave.com needed a social media refresher.

I created an original TOV based on their mascot, a bear named Dave who loves a good turtleneck. I added details, like how he needs a size 20 in his custom Jordans and wants to be a music producer one day. For now, he's a mascot for a banking app, sharing tips to help out those who have been left or kept out of traditional banking.

I concepted and wrote everything you see or hear below. Our team's work extended this client's contract with the agency.

AD: TJ Wells / Designers: Hayley Dill, Scott Fox / ACD: Jovani Silva / CD: Guigo Sánchez (also VO talent)