Call of Duty was gearing up to launch Modern Warfare II and a new map for WarZone 2.0.
So, I deployed myself into the game whose quick-tempered fanbase can be as tough as a sniper level. Across Instagram, TikTok, and Twitter, I toed the line between channeling the brand's expected TOV and stretching it.
The game turned out to be the year's biggest entertainment opening ($800 million in its first weekend).
CD: Robbie Wenger
The Mageseeker is the latest release from Riot, a 2D pixel art hack-and-slash RPG. I concepted these posts the first day I was onboarded to the account, channeling the mighty Sylas and building his world.
Gaming
Global Video Game RFP
We pitched two integrated campaigns for a global video game. I was the copywriter, working with a full team of talented creatives: art director, ACD, creative director, GCD, strategists, and media team.
I concepted one of our campaign taglines, activations, storyboarded both TVCs with my art director partner, gave feedback on key art, and pitched to clients.
