Gaming
Global Video Game RFP
We pitched two integrated campaigns for a global video game. I was the copywriter, working with a full team of talented creatives: art director, ACD, creative director, GCD, strategists, and media team.
I concepted one of our campaign taglines, activations, storyboarded both TVCs with my art director partner, gave feedback on key art, and pitched to clients.
Call of Duty was gearing up to launch Modern Warfare II and a new map for WarZone 2.0.
So, I deployed myself into the game whose quick-tempered fanbase can be as tough as a sniper level. Across Instagram, TikTok, and Twitter, I toed the line between channeling the brand's expected TOV and stretching it.
The game turned out to be the year's biggest entertainment opening ($800 million in its first weekend).
The Mageseeker is the latest release from Riot, a 2D pixel art hack-and-slash RPG. I concepted these posts the first day I was onboarded to the account, channeling the mighty Sylas and building his world.
