Online dating's not fun, but it can sure get better.

We invited daters to dig deep, examining beliefs about themselves and others. That way, we build a Bumble community that's more intentional, informed, and inclusive.

This is a spec project I'm highly proud of. I selected our brand and tagline; functioned as strategy by surveying competitors and cultural writing; co-wrote the manifesto; and worked within a team to concept and fine-tune campaign assets. Enjoy!

Art Director: Juniper Brower / Copywriters: Bryan Quero, AC Sanford, Annie Sui
Creative Director: Nick Liebeskind