Online dating isn’t exactly known for a high success rate.

Instead of the churn of surface-level exchanges and ghosting, we invited daters to dig deep.

This is a spec project I'm highly proud of. I selected our brand and tagline; functioned as strategy by surveying competitors and cultural writing; co-wrote the manifesto; and worked within a team to concept and fine-tune campaign assets.

Art Director: Juniper Brower / Copywriters: Bryan Quero, A.C. Sanford, Annie Sui
Creative Director: Nick Liebeskind