I was honored to be the Sr. Copywriter on a lululemon pilot team in Los Angeles.

Over a quarter, we concepted weekly photoshoot campaigns that convey the science of feel. Each time, we paired our good weather with narrative flavor that demonstrated how these styles might make a guest's life easier.

Within a team, I developed compelling backstories stories about feelstate, wrote hero e-comm headlines, gave input on casting, and presented to brand leaders.

Lululemon's revenue was $9.6B in 2023, and these campaigns appear on their top business channel.

Sr. Art Director: Alyssa González-Torres / Producer: Florence Chater
Director of Copy: Kate Maclennan / North American CD: Pat Young