J.P. Morgan

Explainer videos for J.P. Morgan Coin, a digital currency, which debuted at the Singapore FinTech Festival.

I was the writer for these spots. This project involved a steep learning curve, where every verb choice could tip accuracy. My process involved collaboration with our Director of Strategy, and integrating many rounds of notes from our client.

Agency: Monks / Director of Strategy: Andrew Cohen / Design Director: Michael Schaeffer / Designer: Benge Li