r/Advertising School Assignment: Art Direction

Create a mood board for a 30-second SodaStream spot.

Inspiration: Campy 1960s Batman

Vibe: Campy and bright, shot on film, orchestral exotica soundtrack, speech bubbles, cheesy sound effects, and a Trans-Atlantic VO narrator opening the commercial with "Somewhere deep in the unforgiving desert..." 

Casting: Chris Pratt as Batman as "Traveler"